While it’s always important that your web design is attractive and easy to use for your visitors, it’s even more important that your site is optimized for the web. After all, if very few people can find your site, what’s the purpose of having it online?
A SEO friendly web design will help you rank high in the search engine result pages. This will help you dominate your niche by making sure that people interested in what you have to offer can find your products and services.
Here are a few tips to help ensure that you’re making use of SEO friendly website design.
Use the Right Keywords
If you fail to use the right keywords, the search engines and your targeted market may never find you on the vast world wide web. In order to ensure that you select the right keywords to target, determine what your objectives are. Are you focused on only targeting your local area, the entire country or the world?
Once you determine who your targeted visitors are, you can then search for appropriate keywords. Use Google’s Keyword Tool to enter your proposed keywords to see how many people are using those keywords to find products and services like yours.
Place your Keywords Optimally into your Web Design
Once you have your keywords chosen, it’s vital that you place them in the right positions on your pages. Your keywords should go in your title tags, meta descriptions, website slogan, the main body of text, footer links, bullet points and in your H1, H2 and H3 tags.
Google isn’t stupid and it knows when you’re stuffing keywords onto your pages. As a general rule, use your main keyword once in every 100 words or so and your secondary keyword at least once in every 400 or so words. Each page of your site should contain one main keyword and three or four secondary keywords.
Create a Web Design Structure That Search Engines can Navigate Easily
A key to SEO friendly web design lies in creating a web design structure that is easy for the search engines to navigate. When you provide the search engine crawlers with a little direction, it will let them know what pages are the most important in your site.
You should build roadways for the bots to follow using a crawlable link structure. Focus on making sure you have direct and crawlable links pointing to the pages you want to show up in search engine results. With a sound web design structure and formatting, you can make both the search engines and your visitors happy.
Create Compelling Content that’s 100% Unique
By creating content that’s interesting and informative and which isn’t plagiarized, you will find that Google and the other search engines will reward you by moving you up in the search rankings.
Today, Google is harshly punishing sites which are using copied content. If you don’t have any writing skills, find someone who does so that you can continually incorporate fresh, compelling and unique key-word optimized content into your web design
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