When you are designing a website, you will need to make it responsive. Simply having a stock template with text dumped into it is clearly not enough when you are hoping to communicate and compete in a competitive market.
To make a website more responsive requires some quality web design, but with a good team of developers, you’ll be able to produce a website to show off your company in style. A responsive site needs to react and respond to the customer and this article considers some of the most important ways in which this can happen.
Collecting Cookies
If you want your website to learn about the customer or visitor, then you will have to enable cookie collection. Cookies are add-ons built into the site that collects information about what a customer or visitor does and what they look at.
Collecting cookies is perfectly legal, but you’ll need to ensure it is made clear that you are using them in your privacy policy and that there are clear instructions to allow customers to opt out of the service.
Tracking Use
With cookies in place, your website will be able to track the links that customers click on and you can then analyse this information to see what customers find interesting. Over time, the software will learn what links customers tend to follow in connection with other links and this will enable the system to make suggestions to customers.
Just as Amazon recommends products that other customers have looked at in relation to items that you are looking at, so too can your website show similar connections.
Creating Recommendations
You can take this system one step further by programming recommendations into the system in line with your sales goals.
If a customer is interested in bike products, for example, then setting your system up to show a range of other bike products that you want to push for sales or links to particular bike-related parts of your website will increase the chance of customers finding what they want.
Analysing Use
Whilst much of this learning and connection-building can be done automatically by your server, there will have to be some overarching analysis of the website by your web development team to keep the site improving and responding to users in the appropriate manner.
Using Google Analytics will enable you to accurately analyse and assess the use of your website so that you can identify the promotions and features that customers are responding positively or negatively to. With this ongoing assessment, you can ensure that your site consistently improves to offer a set-up that is responsive to ongoing customer demand.
Developing a Responsive Website
For a website to be responsive, you will need to put effort into the development and construction so that the system can actively learn about customers.
With an automated system that builds links as customers engage with your page and an overarching analysis and development, you’ll then be able to create a truly responsive website. Responding to customer demands in this manner will enable you to get the best from your online presence and build your systems around the desires of your customers.
If you are looking for to make some responsive website for your company, then look no further, contact CyberVision International for designing and development of responsive websites.
